Fixing Google Search Console structured data errors for Shopify products

If you got a message from the Google Search console that contains the following text:

Products structured data issues detected

Search Console has identified that your site is affected by Products structured data issue(s):
Top Warnings
Warnings are suggestions for improvement. Some warnings can affect your appearance on Search; some might be reclassified as errors in the future. The following warnings were found on your site:
No global identifier provided (e.g., gtin, mpn, isbn)
Missing field “sku”
Missing field “priceValidUntil” (in “offers”)
Invalid object type for field “brand”
Missing field “review”
… or other warnings

You can fix these errors by following 3 easy steps:

1. Install the application for products schema markup:

2. Check the options that are mentioned in the Google Search Console email:

3. Add shipping details to improve your site for search engines and beat your competitors (Read more)

As a bonus, this application adds the schema for all your product variants!


Sofiia Astanina

Design Lead